ABOUT

With over 13 years in marketing leadership roles across Food, Beverage and Cosmetics, I've worked for extremely large corporations as well as small start-ups. I am a generalist whose experience spans across the full marketing mix in both local and global roles inc. NPD, strategic brand design, ATL campaigns, BTL activations, social, e-commerce (DTC, Amazon), PR, media planning, event, P&L optimisation, financial and commercial planning. 

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From startups to scaling-up, I help founders turn good products into standout brands. I bring a strategic eye and roll-up-your-sleeves energy to everything I do. My approach blends big-picture brand building with smart, actionable plans. I’ve led launches, repositioned brands, revamped go-to-market strategies and underperforming channels strategies. 

 

I love this industry because it’s fast, flavourful, and full of passion! When you work with me, you’re not just hiring a consultant. You’re bringing on a marketing partner who knows the space and speaks your language.​​ I am committed to simplifying the founder's journey, providing the freedom to think and prioritise, while I handle the complexities of marketing and brand development. ​

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